Buying a traditional gift for Mother’s Day? Think again.

Almost two-thirds of American mothers say they would prefer to receive a Mother’s Day gift that would help someone else — gifts like those found in the World Vision Gift Catalog.

By John Yeager, World Vision U.S.
Updated May 5, 2014 at 10:00am PDT

This year, Americans are expected to spend nearly $19 billion on Mother’s Day.

However, a survey revealed that nearly one-third of American moms say they often pretend to like the Mother’s Day gifts they receive from family members.

Moms prefer meaningful gifts

According to a 2012 study commissioned by World Vision and conducted online by Harris Interactive, nearly two in three American mothers said they would prefer to receive a meaningful gift that would help someone else instead of a traditional Mother’s Day gift.

The survey also found most adults who have a mother or mother figure would like to honor their moms with a gift that empowers other mothers.

Gifts that empower others

Cheryl DeBruler, World Vision’s Gift Catalog spokesperson, says that the Gift Catalog is full of gifts that empower women.

“Mothers cherish gifts that demonstrate thoughtfulness and caring, but it can be hard to find Mother’s Day gifts that are more than just a knick-knack,” says DeBruler.

For instance, a goat for $75 — the catalog’s number-one seller — enables a mother to nourish her children with healthy milk, cheese, and yogurt. Goats also give a much-needed income boost by providing offspring and extra dairy products for sale at the market. The income helps ensure that her children are able to attend school.

Or, you can help new moms by giving them the supplies they need to care for their newborns during the first critical weeks of life. For $95, a new mother and baby kit includes a bassinet, cloth diapers, a blanket, a container for clean water, and soap. Your gift will also provide infant care training for mothers-to-be.

More than 100 gift options are available in the Gift Catalog — many under $25.

Shoppers can make Catalog donations in the name of their mother, grandmother, or loved one and immediately print or mail a personalized card describing the gift and its impact. Last-minute giving stays meaningful since donors can print cards mere minutes before they serve Mom breakfast in bed.

Two ways you can help

Pray for mothers around the world who struggle to care for their families. Pray that they would gain access to the resources they need to provide for their children.

Give the gift of a goat or a new mother and baby kit; or browse the World Vision Gift Catalog to find another life-changing gift to give in honor of your mom this Mother’s Day, May 11.